Karen McGrane

User experience professional, content strategist, information architect, interaction designer.

February 23, 2009 • 11:08 am

Ad networks are the middleman

Overview of how an ad network operates, aggregating sites and selling at a lower cost.

Conversely, ANs undercut the big dogs in precisely the same way they help companies with small budgets. If a site sells its adspace at $50 per 1000 impressions, ANs sell across a broad set of sites at $4 or $5 for the same number of clicks.

via Ad Networks: Scavengers or Saviors?

Filed under: Advertising Business Model

One Response

  1. hannry says:
    February 26, 2009 at 12:12 am

    Great info I am learning here.

    Great thanks
    hannry.chan@penzoft.com

    Reply

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Who am I?


Image Credit: Alison Grippo

I'm Karen McGrane. You can view my resume, add me as a professional connection, or be my friend.

My company is called Bond Art + Science. I teach in the new MFA program in Interaction Design at SVA. On top of that, I am working with Lullabot on a new platform called Buzzr, based on Drupal.

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