I’ve worked with many publishers over the past few years, and one of the biggest challenges traditional media brands face is in adapting to social media and user generated content. Even opening up articles to comments from readers is a perilous step to some.
Our team at Bond Art + Science decided this was a worthy subject for some research and analysis. This report evaluates the landscape and makes recommendations about how to benefit from the new media landscape.
Filed under: Advertising Business Model, Content Strategy
