Business Models, Content Strategy

Content + Commentary

I’ve worked with many publishers over the past few years, and one of the biggest challenges traditional media brands face is in adapting to social media and user generated content. Even opening up articles to comments from readers is a perilous step to some.

Our team at Bond Art + Science decided this was a worthy subject for some research and analysis. This report evaluates the landscape and makes recommendations about how to benefit from the new media landscape.

Content + Commentary: How Media Brands Invite, Manage, and Benefit From 
User Commenting and Participation Online

About these ads
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s