One of the most enjoyable events I’ve done recently was a UX meetup in Melbourne. This talk—about how we screw ourselves over by not planning for content—is one of my personal favorites. The audience in Melbourne was a hoot and had some great questions. On the off chance that you weren’t in Melbourne that night, here’s the video.
Karen McGrane on Web Content Strategy or “Avoiding the Eleventh hour Sh*tstorm Problem” from UX Melbourne on Vimeo.
Filed under: Content Strategy
[...] was watching Karen McGrane’s video on “The 11th Hour Sh*tstorm Problem” earlier today. (It’s a really good video. If you have anything to do with user experience or [...]
[...] single piece of required content, you prevent what one content strategist memorably called the “11th hour sh*tstorm”. This is the crisis that typically happens when a website is all ready to go, but there are big [...]
[...] single piece of required content, you prevent what one content strategist memorably called the “11th hour sh*tstorm”. This is the crisis that typically happens when a website is all ready to go, but there are big [...]
[...] wanted to learn how other people drew focus to content issues early on in the design process and so “avoid the 11th hour” sh*t stom” as Karen McGrane puts it. I’ve had my fair share of challenges with the chasm between design and [...]
[...] wanted to learn how other people drew focus to content issues early on in the design process and so “avoid the 11th hour” sh*t stom” as Karen McGrane puts it. I’ve had my fair share of challenges with the chasm between design and [...]
[...] What else could Karen bring? Perspective. Perspective. Perspective. With her deep understanding of interaction design history, Karen might show us how content strategy will continue to grow alongside these other disciplines and within your organization. Or, maybe she’ll just go all potty mouth and remind us how to avoid an 11th hour content (poop)storm! [...]
[...] Content models can be time-consuming and complicated, I won’t lie. However, by taking the time to do this at the beginning of the project, we trigger essential conversations with our clients about content: who’s going to use this? How is it created? Who will maintain it? The content model is one way we avoid the all-too-familiar “11th hour content sh*tstorm”. [...]