Are you feeling left out of the party that is content strategy because you’re not a content strategist? I’ll tell you a secret: I’m not a content strategist either.
And yet, I’m still qualified to talk about why content is important to user experience. And you are too! If you don’t believe me, watch this video of my talk from IDEA 10. You can even follow along with the slides.
We are all content strategists now (on Vimeo.com)
Filed under: Content Strategy
[...] via Karen McGrane. [...]
[...] the rest is history. Passionate arguments for why the world needs content strategy abound, with IAs and ux designers advocating for it as well. Full article at Teehan+Lax… Share this [...]
[...] Karen McGrane We Are All Content Strategists Now http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/ [...]
[...] the rest is history. Passionate arguments for why the world needs content strategy abound, with IAs and ux designers advocating for it as [...]