Are you feeling left out of the party that is content strategy because you’re not a content strategist? I’ll tell you a secret: I’m not a content strategist either.
And yet, I’m still qualified to talk about why content is important to user experience. And you are too! If you don’t believe me, watch this video of my talk from IDEA 10. You can even follow along with the slides.
We are all content strategists now (on Vimeo.com)