The Users That Use You

I was invited by the IA Institute to speak as part of a full-day workshop at the 2008 IA Summit in Miami. The workshop topic was leadership, and each of the presenters (Mags Hanley, Harry Max, and Chris Fahey) addressed ways that IAs can be leaders within their organization or within the field.

Josh Rubin and I discussed ways that techniques from user-centered design can help people sell their ideas more effectively within their organizations. By thinking of a personal agenda like a product that needs to be adopted by its users, user experience professionals may discover that they already possess skills and perspectives needed to make their ideas reality.