Karen McGrane

Content is King, or, if you don’t have a content strategy you’re living in a fairy tale.

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This year, I was invited back to Malmö Sweden to give a new workshop at the From Business to Buttons conference. Because I was so close to the home of Hans Christian Andersen, I organized the presentation around a fairy tale. Like most fairy tale people, the ones in my talk made some mistakes.

I’m super excited by all the momentum around content strategy right now. From our local NYC meetups to Kristina Halvorson’s new book, there’s a community of people that I am delighted to be a part of.

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