Content Strategy

In Defense of Lorem Ipsum

Lorem Ipsum is one of those things like silicone breast implants or orange spray cheese in a can that just seems wrong. It’s fake. It’s unabashedly fake. It calls attention to itself by being so fake, making you look at it in wonder, asking: “What is that? Can that be real?”

We don’t like fake, right? We like organic cheeses, and, well, organic breasts, and we’re 100% in favor of real content in our designs.

What you put in your mouth or have surgically inserted into your body is your business. What you put in your wireframes or your design comps? Well, that’s a heated public debate. With respected thought leaders asking us to pinky-swear that we’ll never, ever use Lorem Ipsum ever again, I want to say a few words in support of greek text.

A Symptom of a Bigger Problem

I’m a word person, okay? I start with the content, and design around it. I often show draft copy in design reviews. And yet, I still use Lorem Ipsum. I believe wholeheartedly that greek text has a place in the interaction designer’s toolkit. Even content strategists can find a place in their hearts for it.

Now, look. if you’re running a project where you mock up designs, get them approved, code them up, build a CMS, hook it all together, and then everyone looks around and says “Who’s got the content? Wait, this content doesn’t match the designs and it won’t fit in the CMS!” then you have a problem. A big problem.

But you know what? Lorem Ipsum is not the cause of your problem. It’s a symptom. The real problem is an overall process that treats design and content as separate tracks without appropriate communication, collaboration, and checkpoints along the way. Thinking you’ll solve your content strategy problem by signing a purity pledge that you’ll never use Lorem Ipsum is like saying “you’re a crapass designer and the solution is you should quit using drop shadows.” A step in the right direction, perhaps, but one that focuses on changing a superficial behavior rather than fixing the underlying problem.

Why They Say You Shouldn’t Use Lorem Ipsum (and Why It’s Okay)

The internet mob is out in force, waving sticks and torches and demanding Lorem Ipsum’s head on a platter. Why so much hate for nonsense text?

Designs can’t be evaluated without real content

I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.

—Kristina Halvorson, Death to Lorem Ipsum & Other Adventures in Content, Adaptive Path

For those who would argue that it’s impossible to evaluate designs without real content, let me ask this: why then, is it okay to evaluate content out of context of the designs? To review copy decks devoid of color, typography, layout, and styling means that readers are missing out on the important signals communicated by design—cues to priority, weight, and hierarchy of information, but also emotional and aesthetic appeal. If content strategists want to ask designers to stop using Lorem Ipsum, maybe designers should insist that content strategists add style sheets to their copy decks that match the proposed design direction.

Or maybe not. How about this: build in appropriate intersections and checkpoints between design and content. Accept that it’s sometimes okay to focus just on the content or just on the design.

Fake data breaks down in real life

Using dummy content or fake information in the Web design process can result in products with unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.

—Luke Wroblewski, Death to Lorem Ipsum, Functioning Form

For better or for worse, websites are templated. Content management systems and other publishing platforms make it possible to display different content in the same template. When you’re publishing thousands of articles, or product pages, or user profiles, each with variable sizes and business rules for different content elements, it’s easy to see how unexpected scenarios can break the design.

This is a complex problem, and the solution isn’t as simple as just avoiding Lorem Ipsum. Using test examples of real content and data in designs can help, but this doesn’t guarantee that every outlier will be caught and fixed. A prototype or beta site with real content published from the real CMS is the only way to really be sure—but you’re not going to get there until you go through an initial design cycle.

I’ve found that Lorem Ipsum actually helps in the design stage, because it calls attention to places where the content is a dynamic block coming from the CMS (as opposed to static content elements that will always stay the same.) A block of Lorem Ipsum with a character count range provides a tangible reminder to double-check that the design and the content model match up.

Or how about this approach?
Consistency from Business Guys on Business Trips

Distracting copy is your fault

If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion would be best suited for another time. At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.

—Kyle Fiedler, Lorem Ipsum is Killing Your Designs, Design Informer

If the copy becomes distracting in the design it’s because it’s working.

Lorem Ipsum doesn’t exist because people think the content is meaningless window dressing, only there to be decorated by designers who can’t be bothered to read. Lorem Ipsum exists because words are powerful. If you fill up your page with draft copy about your client’s business, they will read it. They will comment on it. They will be inexorably drawn to it. Presented the wrong way, draft copy can send your design review off the rails.

Telling a client to ignore Lorem Ipsum is a one-time thing. They quit reading it because it doesn’t make sense. Telling a client to ignore draft copy can be a never-ending battle. I show draft copy quite frequently, and in every meeting I usually get a handful of confused questions about it. I’ve had terrible situations where work-in-progress showing draft copy gets passed around to client stakeholders who haven’t participated in review sessions, and then fielded angry phone calls about the “wrong” content appearing in the designs. Show draft copy—I’m not telling you to only use Lorem Ipsum—but make sure you’re prepared to handle the questions, confusion, and even meltdowns that can result.

Permission To Use Lorem Ipsum

Lorem Ipsum: a sign that you’re a traitor to all that is good and right and holy in the world of web design, or an occasionally useful tool that, used intentionally, may help solve some problems? I’m going to go with the latter. If you’ve got a problem with content strategy, fix the bigger problem. Otherwise you’re just treating the symptoms, not curing the disease.

Update October 5, 2010:
Now, new and improved! Read it in Belorussian!


89 thoughts on “In Defense of Lorem Ipsum

  1. Amen.

    Where it’s a symptom of devalued content or lack of content strategy, the underlying problems need to be addressed. Where designers are collaborating closely with content people and clients, it’s a handy tool. This whole debate actually (for the first time) made me sympathise with designers. It’s not our job to tell them not to use Lorem Ipsum. It’s our job to get better at working with them.

    Cracking article – thanks.

  2. Richard Warzecha says:

    Great article. I’ve been having similar thoughts bouncing around my head lately, and enjoyed your clear and enjoyable presentation of the many reasons why Lorem Ipsum can at times have a legitimate purpose.

    In order to better understand where they may be coming from, I’ve been trying to find where the more fervent non-Lorem crowd at least partially qualifies their stance. As you seemed to have discovered, they do seem to hold an ardent stance to never use it. You have presented well the case that, like with many rules, there are exceptions. And as usual, it’s in examining these exceptions where the debate will probably be advanced.

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  4. Karen,

    I agree with you that greeked text is a symptom of a problem, not the cause. And that content-smart interaction designers can use any damned tool they like, whether or not content strategy purists approve. I’m not sure that the three anti-Lorem mobsters you quote were aiming at such clued-up people with their arguments, though.

    Many of the people I’ve come across who call themselves graphic designers come from a print design background (here in London at least.) For them, greeked text isn’t superficial, it’s an indication that text is to be looked at rather than read; it occupies a space, has a shape, but doesn’t have any intrinsic meaning. So for me, Lorem Ipsum is a symbol of disregard for the importance of written content; of forests-worth of print brochures that tried to impress with the feel of their paper and the beauty of their decoration, rather than any actual content.

    When I see “initial website designs” on the wall of a graphic design studio, entirely filled with greeked text, it depresses me. I guess you could call it a symptom, but the number one change these people need to make is to start with content, not aesthetics. Clued-up people know this, but hundreds of web-makers don’t, and Lorem Ipsum is a good enough place to start.

  5. Awesome article. Funnily enough, I’ve been in the web design industry for around 12 years and this is the first I’ve heard of such hate of Lipsum text.

    I can see where a puritan would find the latin copy to be a less-than-effective method of presenting a concept, HOWEVER, there has been very few instances where the final copy has been written before the concept has been designed. If you’re working with ‘draft’ copy, then you run into exactly the same issues of possible length and focus redirection, so the argument of comparison falls apart.

    I generally work with my copywriters to ensure I’m allowing appropriate spacing (or they are writing according to the space available).

    I guess web is much more flexible than print, but I think designs should generally be accommodating for variances. The pain of getting copy revisions in an initial design concept is much worse (and more common) than making changes to content that doesn’t quite fit.

  6. Gabby says:

    The problem is not–and, frankly, has never been–whether or not ‘lorem ipsum’ is used. The problem, the elephant in the room dancing the conga, is that we all know that getting content from clients is like pulling teeth. And yet, nowhere have I found anyone developing or demonstrating a sound and, most importantly, respectful process for getting content from clients in a timely fashion. If anyone out there has been successful at this, they sure are hiding their light under a basket. We are failing out clients by allowing them to be confused, distracted and disappointed by erroneous or filler copy. We are failing our clients by not helping them see the inherent ROI in providing us with content and prioritizing that content above and beyond the pretty Photoshop comps.

    • Karen McGrane says:

      Gabby, I think the content strategy community is doing a lot to get the word out about an approach to working with clients on their content. We DO fail our clients quite regularly by not managing the content process as closely as we manage the design process. But it’s a fixable problem. To start, check out:

    • Here, here… Pulling teeth from a Conga Dancing Elephant is certainly much easier than extracting content from clients.

      And I suspect those who claim to hate Lorem Ipsum are just using it as a red-headed step child & whipping boy because of their underlying anguish and frustration at the inability to get content from clients (and you can’t yell at them)

  7. Weston Thompson says:

    Thank you, Karen. I completely agree that, like most things, “it depends.” My use of lorem ipsum may be problematic, or it may be perfectly appropriate, depending on why and how I am using it. To me, the key, as you say, is that we design with the real content in mind.

  8. I have some pretty intense feelings about this subject and want to eventually respond to it. I’ll probably write a paragraph or so on it, so for now, I’ll just say this:

    “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur et massa id libero condimentum fringilla nec eu sapien. Vestibulum molestie viverra arcu nec suscipit. Donec a velit vitae dolor faucibus euismod scelerisque at ligula.”

    I kid. But at some point I might have to write up a manifesto: “In defense of the designer that is disliked by the Content Strategist and the User Experience team.”

    • Oh, Kraabel. No one hates the designer. As Karen pointed out a million times above, the problem is simply that we need more focus on the content early in the project. Discussing “lorem ipsum” as a symptom is merely a way into the conversation.

      Of course, I also need to remind you that no one is coming to a website to look at your designs.

      (Go ahead. TAKE THE BAIT.)

      • Sara T says:

        True, no one is going to a site to look at the design, but it’s a big part of what keeps the user there. You can have all your content in tip-top shape, but if your site looks crappy, people question the legitimacy of your business.

  9. The thing is, lorem ipsum is a problem. Or rather, symptoms are interesting, and if you see lorem ipsum, your response should not be to accept it, but to understand what lead to it.

    I would also say that the primary problem that lorem ipsum reveals is simply one of laziness. And so I would say that you should never assume lorem ipsum, or default to lorem ipsum, but instead, use lorem ipsum only as a conscious decision.

  10. Great article Karen! I personally don’t understand how anyone could just throw a tool out of the toolbox simply because they don’t use it every time they work.

  11. I too have had the “real content” confusion in early phase meetings and agree it can be a distraction. In my experience lorem ipsum’s constraints hinge on when it is used — what phase of design are you presenting a comp with Greek. The “how” it is used seems fundamental, if it is used properly.

    While the milestones and project schedules may place “content completed” before “initialize design sketches” — it just don’t happen like that, almost ever. Both these thread need to be thought through simultaneously and in that there are situations where lorem ipsum may have a home.

    Perhaps the “pain” Cicero was referencing was the search for simplicity where there is only complexity. Content. Strategy. Design. is not a hierarchal stance but rather an implied relationship knowing that all relationships require work and understanding.

  12. Absolutely, unequivocally , spot on.

    Personally, I find the “lorem must die” crowd as tiresome as the web standards crowd or the beautiful code crowd or the web type crowd or the I-hate-RFP’s-crowd.

    Convictions, professional or personal, that fail to take into account the multiplicity of complicated project scenarios and client interactions designers and developers face are simply wrong-headed and, sometimes, insulting.

    I’d like to further a point. How many designers and developers are building web sites or CMS’s that don’t include content areas with the ability to scale with textual content? Are these people building content blocks set to a specific height and imprisoned with overflow:hidden? Think about it. We are not building CMS-driven sites to confine the site administrators. We are building them with the intention of allowing our clients to revise content at their discretion. This means that the copy these lorem-haters are working so hard to integrate perfectly with their layout will, in all likelihood, change tomorrow and fuck up their perfect layout.

    If you have done your job effectively and worked with your client throughout the design process, whether or not you use lorem to help a client see the potential for a layout shouldn’t make a damned bit of difference.

    Additionally, I cannot possibly agree more with the FACT that placing draft content in a design comp to early in the design process will do nothing more than distract the client. Therefore the only feasible way to manage the inevitable time-consuming nitpicking is to introduce draft content in stages, when it is appropriate.

    For every element introduced that poses the potential to distract the client … you are one step closer to losing control of the project.

    • Cliff Tyllick says:

      I must point out that the use of “lorem ipsum” does not completely eliminate the distractions Paul mentions. After all, those of us who can still occasionally make use of three or more years of Latin classes tend to get distracted by all the word fragments.

      The commonly used text was taken from a snapshot of part of a column of Cicero’s writing. The snapshot clipped the first few letters of each line. So “lorem ipsum,” which is a fragment of “dolorem ipsum” — “pain itself” — tends to distract people like me as we try to recall whether “lorem” is even a word while we try to prove to ourselves that we still remember all the Latin we ever knew.

      But seriously, I think we’re describing different aspects of the same problem: Too often, too little is understood about the content before the customer sees mockup of the design. At times, we do it because the customer insists on seeing the design first. At times, we do it because we feel compelled to show the customer early stages of progress, and a mockup of a potential design is far more impressive than a draft of the content.

      But — and I think this is where Kristina is coming from — maybe there is a way to engage the customer in developing content first. Maybe the way we’re asking for content sounds to the customer like, “OK, give me all the words that are going to be on this site.” Maybe there are more effective ways to guide customers through the development of their content in step with the development of the design. And maybe we should try them.

      After all, when you truly understand the content, your design should carry the correct message clearly even when only a few key headings are in real text and “Lorem ipsum” is everywhere else.

  13. In defense of my own damn self…

    Pointing to “lorem ipsum” as a problem is, really, simply an attention-grabbing way to start the bigger conversation, which is that very few people have a process in place for planning content.

    It’s a talking point around which to structure an introduction to content strategy. At least, that’s how I’ve used it in the past. Including in that Adaptive Path interview, which was held before there was really any wider industry awareness of content strategy as a valuable, let alone viable, practice.

    (The comment above by Gabby clearly demonstrates that’s there’s still a lot of work to be done in raising awareness of how great content strategy is.)

    Anyhow. Arguing over whether “lorem ipsum” is a useful tool for designers is, in my opinion, an unfortunate–but unavoidable, obviously–distraction from the focal points around which we should *all* be converging: content shouldn’t be an afterthought. Designers shouldn’t have to beg clients for content. Content and design people should be partnered from day one of any project.

    Herein ends my self-defense. And now, I’d like to discuss whether the toilet paper roll should be hung so the paper comes OVER the roll or UNDER the roll.

    • Gabby says:

      I do hope that you aren’t misreading my comment as one that even vaguely suggests that content strategy is not key to any interactive effort. On the contrary, should I never have to paste in ‘lorem ipsum’ or gaze into blank stares when I ask about new content again, it will be too soon.

      But I do think you have hit a key point in that if any great and *specific* strides have been made in successfully engaging the client early and often in the process to develop and/or provide content, these successes remain entirely invisible to the broader audience.

      And here, I think, we have the real point: IA/UXers, designers and CSers are not the bottleneck. We all do the best we can with what we’ve been given (see also: silk purse, sow’s ear). We have failed–all of us including the account managers and senior staff, etc.–at managing the client’s understanding of how important the content is to any project.

      And so I wait to see at least one detailed case study about *how* someone, anyone, had a sea change effect on the importance of content to a client. I want to know the details: what kinds of conversations, workshops, brainstorms went on; what was the lightbulb moment?

      These are the key pieces of the puzzle that have yet to be supplied by all those whose passion drives them to advocate on behalf of content strategy.

  14. Good piece, Karen.

    I regularly wage the war with myself over whether to include Lorem Ipsum, especially when, inevitably, some clients or test subjects are distracted by it, even in a design I think is pretty good.

    Once I’m at design testing stage, I don’t like using it, and would rather use text something like the real thing, but it’s not always possible and there’s always a trade-off filling space with needed text and risking distraction.

    If only there was a perfect, better way.

  15. I’ve been trying to write my defense for a while now and nothing seems to come out the way I want it to. Oh well, here it goes anyway.

    When I wrote my article I was hoping to get designers to make better decisions in their design mock ups. Without some assemblence of content, decisions are made based more on beauty not brains. My intention was to stop them from making their content just another visual piece but giving it more meaning. Not unlike what Jonathan said “For them, greeked text isn’t superficial, it’s an indication that text is to be looked at rather than read; it occupies a space, has a shape, but doesn’t have any intrinsic meaning.” Hopefully all that would lead them to better overall content strategy.

    I do realize that blanket statements rarely ever work. There are correct ways to be using lorem ipsum but from my experience very few are using it in the right way. Vilifying lorem ipsum might have been a cheap shot but it got their attention and hopefully changed some thought process’. I just wanted to get the discussion started (even if I was totally off the mark) and by the looks of things here and there it has.

    I think you’re on to something with this: “How about this: build in appropriate intersections and checkpoints between design and content. Accept that it’s sometimes okay to focus just on the content or just on the design.”

    Also, I prefer over but as long as its there I’m happy.

  16. This is a very thoughtful exploration of content strategy and IA. It really comes down to one question: who is on the hook for creating something out of nothing? If you keep telling an IA to create something out of nothing, at some point, they just might do it. If for no other reason than the client (and producer/PM) demands progress. Damn the torpedoes, full speed ahead.

    I agree – it’s a systemic issue. Baby != bathwater. And it’s another great reason to use small teams and iterate through prototypes with content evolving as the prototype evolves, each feeding the other but ultimately driven by a UX strategy. Utopian, I know.

  17. Thank you, Karen. I have no problem with lorem ipsum. As long as the content provider is engaged from the beginning of any project and is working closely with the designer to convey key messaging, the Greek is merely calling attention to the need for relevant content.

  18. I’m confused as to why content that is inserted at the end of the process wouldn’t work in the finished design/layout. That’s the reason there is a separation of content, presentation and behavior in web standards; so each of them can change independently. And change they will…

    In any case, sounds like you need to start with a good design brief.

    • Cliff Tyllick says:

      Kevin, I’ve seen cases where the decision makers will get way down the road with a design based on a strong image that supports, say, four kinds of content only to find out later that the only effective information architecture calls for five kinds of content.

      Then you can’t just drop five things into four slots, but they’re so in love with a design that doesn’t support their content that it’s hard to get to an effective solution that they will accept.

      • Agreed, Cliff. Happens all the time.

        Although the decision to go from five to four isn’t based on whether the designer used lorem ipsum or not, it’s a change in the structure of the website. In which case any use of content, real or not, would have no bearing.

        The bigger point, I think, is that people need our guidance in developing a site that includes content AND design. And giving them what they need and what they want may not be the same thing.

  19. Sparkybarkalot says:

    I’ll stop using lorem ipsum the day that a client can hand me all the text content I need during the mockup and mockup approval phase. Since that will never happen, I will keep using lorem ipsum.

    Also, if you’re a designer and you think you need the actual, true content (as opposed to lorem ipsum) during design and mockup approval then you’ve failed to consider the inevitable: when you hand the site over to your client, they are going to mangle, change, and alter what was once your beautiful space by putting God knows what in there.

  20. I think we think about content differently. If you are talking about a set of articles that have a relatively common structure like articles on a media site -I might buy it (but not really). If you are talking about micro-copy, actual data in an application, and more -I don’t buy it. The content is a core part of the interface. Inserting dummy copy is basically not designing a critical part of the UI.

    • Sums up my thoughts almost exactly. Still, it’s nice to see all this talk about content strategy and how content relates to design. Finally.

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  25. MistyBlu says:

    Over or under is an easy decision when one has a mischievous pet. Have you ever come home to find your bathroom blanketed in toilet paper, after your dog or cat discovered how much fun it is to paw the roll a hundred times in a row? UNDER!

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  27. Great Article – I’m most interested in the big elephant rather than the symptoms.

    Our company suffers from content as an afterthought syndrome and all the ills that it brings.

    I’ve tried setting project stop points to help coax clients into providing content prior to screen designs. I’ve tried setting project stop points before beginning site building activities as well.

    Invariably the reality that clients are confused and overwhelmed on interactive projects becomes evident. They simply need to SEE a design to grasp their site. They need to CLICK through a fleshed out prototype to get it. (greyscale clickable fireworks prototypes are very helpful but not the solution)

    During the past couple weeks, I’ve been devouring anything I can find on content strategy.

    This coming week I plan to suggest some important changes and additions to our process – chief of which is the elevation of content in terms of when its addressed (from the get go) and how it is addressed (as an integral component to website success).

    I agree in principle that very few individuals go to a website for anything other than content. 2010 is the year for Content Strategy it seems, at least it will be at Mad Genius.

  28. Good article, cheers.

    Getting content from clients is a tricky process, they always seem to find it harder than they think it’s going to be. I always get clients to start work on it from the initiation of an assignment, but there are times when you just need some words to breathe some air into the page designs.

    I too have found that real content can sometimes distract clients from the page layout – so I’m firmly in favour of the use of Lorem Ipsum.

    In the end everyone should use the tools they want too. Don’t let other people tell you how to work.

  29. I’m a bit late to this party, but I wanted to tell you that I loved this article and agree with you wholeheartedly. (Now I just need to know how I can digitally slip you a $20 for taking my side in the internal office debate…)

    Seriously, though, “it depends” is a brilliant answer to this question. In my opinion I agree with the others who commented above: There are situations where it is BETTER for the content strategy to use lorem ipsum instead of real content. It just depends on the client, project, the designer, and the extent that content people are involved.

    Lastly, although Misty’s comment was the first convincing argument for under I’ve heard, I’m sticking with over.

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  31. Great article. Even though I personally wouldn’t choose to use Lorem Ipsum for mock-ups and templates I have to agree with you that work-in-progress copy does draw far more attention during some stakeholder meetings than you may have wished.

    Maybe I’m a snob, but for placeholder copy I’d prefer to grab something from Project Gutenberg.

  32. As soon as I read the comment about content becoming distracting to the person looking at the mockup, the words that popped into my head were, “If the copy becomes distracting in the design it’s because it’s working.”

    And then you wrote them in the next line. I agree with you completely. Long live Lorepsum!

  33. Great article–thanks so much! I love lorem ipsum, and yes I’m a designer. I like to change the last few words of Lorem ipsum at the end of each paragraph to see if anyone is noticing. And, lorem ipsum also gives you something to break the ice with in client meetings. 🙂

  34. Great article. And yep, in my experience, dropping in unfinished or invented copy to help explain a layout concept can result in a needless amends because the client focusses on the all the wrong things.

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  40. kgbroussard says:

    Thank you for posting this. As a developer who is in the midst of a crisis exactly based on this issue — original (outside) design didn’t take into account actual needs of site content or function, so now we have to start over without changing the deadline — I am overjoyed to see/hear others in the same position.

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  43. Honestly, to anyone who has experienced this unbelievably confusing moment with clients who think the lorem ipsum is actually intended for production… was it really that hard to clarify the misunderstanding? Did you seriously walk away from the meeting not having educated them with a ten second explanation? I’ve actually found it more confusing and distracting to try and input semi-dummy text that the client didn’t provide… “Where did you get that copy? Why would we say that? We haven’t used that word in two years, etc.”

    I’ve found it a very powerful way to show clients that my role is to design, while theirs is to provide content. It very clearly communicates the much more confusing division of labor, and how their new CMS will give them the control over their site they so desire.

    To the angry mob – your goal is a noble one, but you are ironically distracted by the lorem ipsum text itself! Focus on the real issues that plague designer/client communication.

    • MistyBlu says:

      I couldn’t agree more, Ben. Using real content has caused nothing but confusion for my clients and wasted time for me. Instead of concentrating on the design, they are completely distracted by the content. Well, except for that one client who requested that I translate the text before making the website live. *sigh*

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  46. Marek says:

    May I plug the lorem ipsum generator I made? It cares for exotic char sets like Japanese, Arabic, Hindi, Chinese, or Russian, too. Should cover more than 2 billion potential international clients and may offer some variations for English speakers. Mockups for cool sites on design or art may fancy, say, Japanese or Russian dummy copy.

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  52. In the real world, and in our experience, clients ALWAYS need to ‘see’ something BEFORE they will think about content. If you put real content in, they will forget about anything else and just pick at it. They know their business, they’re on home turf. They can mark the content like a teacher, they can tell you if its right or if its wrong. …and they will.
    …But the look of their compnay, well thats not so easy, its open for discussion. Its difficult. No-one likes difficult. So you have to show them the visual on its own without content so they concentrate on it.
    And thats no bad thing… think of it like clothes – you buy a suit or a dress because of what it looks like on the hanger or in an ad. It ain’t gonna look like THAT with your ‘content’ is it? (No disrespect) …but you still buy it …or at least try it on.
    You need a hanger to show of your design so the client can ‘buy’ into how they will ideally look before they are convinced that you can make them look good.

  53. Ralph Otton says:

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. In consectetur, enim ut consequat consectetur, leo tortor consequat libero, quis pellentesque tellus tortor id quam. Morbi ipsum lectus, molestie non dignissim non, varius a nulla. Suspendisse felis purus, euismod et commodo at, sagittis id dui. Sed eu ipsum ac libero porttitor pharetra. In condimentum iaculis odio. Phasellus eleifend ipsum gravida lacus scelerisque mollis. Pellentesque placerat accumsan sapien, quis ultricies quam commodo ut. Maecenas pulvinar laoreet nunc nec dapibus. Nullam cursus sem nec nunc viverra aliquet. Praesent in metus eu leo accumsan aliquam vel id ligula. Praesent felis velit, pretium ac eleifend vel, eleifend id arcu. Pellentesque at egestas justo. Mauris luctus, quam vitae suscipit scelerisque, magna nulla posuere dui, et egestas nisl orci a diam. In vel urna nibh, eu lacinia magna. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nullam ac volutpat purus.

    Sed ut neque non nisi lobortis ultricies et nec quam. Nullam libero justo, pretium nec pellentesque non, gravida eu tellus. Sed in iaculis velit. Aenean mollis neque non magna ultricies in porttitor libero tempor. Duis et congue lectus. Sed id sapien vel mauris ultricies ullamcorper non sed lacus. In convallis accumsan nulla ut ullamcorper. Donec ullamcorper nibh vel ipsum posuere eu dignissim quam fringilla. Pellentesque pulvinar tempus justo. Duis pellentesque justo non dui sodales a faucibus velit eleifend. Integer vehicula mattis arcu, eu semper metus tincidunt at. Suspendisse molestie velit dignissim velit scelerisque rutrum. Aliquam lacinia, nulla nec condimentum fermentum, lacus elit mattis turpis, vel posuere turpis magna lacinia sapien.

    Duis in molestie mauris. Etiam rhoncus hendrerit dolor, lobortis porta urna placerat at. Duis pulvinar feugiat bibendum. In hac habitasse platea dictumst. Vestibulum arcu lorem, congue et rhoncus non, hendrerit ut purus. Suspendisse elit leo, auctor id lacinia a, mattis in nibh. Duis eget suscipit urna. Maecenas fermentum pharetra suscipit. Aliquam pretium tempus leo, et elementum nisi lacinia non. Phasellus ultrices mauris dictum nunc tristique vel laoreet ipsum dapibus. Pellentesque hendrerit mi in mi vulputate tempus. Nulla mi metus, rutrum ut faucibus sit amet, luctus a eros. Aenean ante quam, consectetur in tempus vitae, ultricies a nisl. Morbi faucibus odio id tortor bibendum rutrum convallis felis placerat.

  54. Pingback: Lorem Ipsum – Usage, Resources and Alternatives

  55. Pingback: Lorem Ipsum – Usage, Resources and Alternatives

  56. NOREEN COMPTON says:

    AMEN, sistah. The use of lorem ipsum needs to be decided on a project basis. (Client distraction by temp real copy is a major time drain and confidence killer.)

  57. Pingback: In Defense of Lorem Ipsum « Karen McGrane | David Hattingh

  58. Pingback: Content Strategy Resources for IA Summer Institute course at UW iSchool | Meaning and Measure

  59. Pingback: Lorem ipsum, 18th century novels, and a new Red Gate website – Simple-Talk

  60. Robert says:

    Instead of “Lorem Ipsum”, use: “This is where the text will go. As soon as we get the real text for this Web page, we will put it right here in place of these words. Since we do not yet have the text we need, a placeholder paragraph such as this one is the best we can do.”

  61. Pingback: Design Axioms » Ban Lorem Ipsum

  62. Pingback: The perils of designing with real content | Content Strategy Scotland

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  64. I tend not to use Lipsum, only because it’s not English, and therefore I feel like I’m designing for the wrong “shapes” (wrt the word forms). Does that make sense? However, I have the luxury of having an existing and very large site to design–and therefore I can use old/existing copy as my dummy text.

    Speaking of designing for a specific language, I read somewhere that many Canadian web designers have to allow for almost twice as much room for text, because of their copy being translated into French. So, there’s another reason to use real copy? But ultimately, you use the tool that works, and read arguments both for and against, so you can keep evaluating your tools.

    Thanks McGrane!

  65. Pingback: The Content Hierarchy Deliverable - Rob and Lauren

  66. Pingback: The Death of Lorem Ipsum: Should Content Drive Web Design? | Blog

  67. Pingback: Stephen Hay – Responsive Web Design Workflow | ژورنال مهندسی

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