Content Strategy

2 trillion GB of content created in 2011

In case you’re still wondering why content strategy has exploded as a discipline in the past few years:

Content Trends

From Mary Meeker’s Internet Trends Report 2013


2 thoughts on “2 trillion GB of content created in 2011

  1. My two cents (which is me being the devil’s advocate): with the rise of video content and other heavy/rich media, the curve would be a bit less steep if the metrics was file-size-agnostic (like time users spend visiting content, or value brought by content…). But no doubt it would still be a spectacular increase nonetheless!

    • Yeah, I think it’s a fun number but frankly the file size on my camera keeps doubling every two years and the pictures are only slightly better. Same content different spoon?

      Still – there has clearly been huge increases, it’s just that filesize is not a very meaningful metric. It’s just got sex appeal.

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