Future Media, Presentations

The Future of Media Interfaces

In 2007 I was invited to speak at the first From Business to Buttons conference in Malmö, Sweden. I worked with a colleague on two presentations: a workshop on the Future of Media Interfaces, and a case study of the New York Times redesign.

The Future of Media Interfaces looked at the effect digital distribution has had on the media and publishing industries, resulting in commodified content and declining advertising revenues. We then examined several new platforms for content delivery and discussed the challenges interaction designers face, as well as potential business models.

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Presentations

Effective Communication: In-House Training

In 2006 Razorfish was growing at a fast pace, and HR identified a need to train new employees on aspects of the business and basic consulting skills. Senior staff were asked to prepare training sessions on a topic in which they felt they had some expertise.

I conducted a two-hour training session on effective communication techniques in the workplace. Topics covered included:

  • Basic writing tips
  • Use of email and IM
  • Presentation structure and formatting
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Presentations

Building Interactive Creative Solutions

In July 2006 I spoke to the Minnesota Interactive Marketing Association about the overlap between user experience and creative on projects. The overlap between UX and Creative can be difficult to manage within a large agency that produces both advertising creative (such as microsites, banner ads, email blasts) in support of a larger campaign, and transactional web applications. I found that many projects suffered from a clear sense of decision-making authority, and the ones that had the most trouble were those that required strong input from both sides. In this talk, I discussed the shared values and areas of disagreement in how UX people and Creative people make decisions, and suggested some ways for teams to share power more effectively. Still, as with all issues of organizational politics, the real change has to come from the individuals involved — I believe there are few structural solutions to this problem.

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