KAREN McGRANE is an author, keynote speaker, teacher, and consultant who makes digital systems work better for the people who use them

Uncle Sam Wants You (to Optimize Your Content for Mobile)

It’s easy to get frustrated by the pace of change in mobile. Companies drag their feet about actually delivering content and services optimized for mobile devices, commissioning yet more research to “prove” the need for a mobile strategy. Meanwhile, we tap away at our ever-more-capable smartphones and tablets, pinching and zooming our way through sites designed for a much larger screen.