Omnichannel

  1. Mobile Path To Purchase

    46% of shoppers reported they exclusively use their mobile device to conduct pre-purchase research for local products and services.

    By Google,

  2. The New Multi-screen World

    90% of people start a task on one device, then complete it on another, according to Google. It’s especially high in categories like retail (67%), financial services (46%), and travel (43%).

    By Google

  3. Mobile Shopping Framework: The role of mobile devices in the shopping process

    86% of mobile internet users (and 92% of mobile internet users aged 13-24) say they use their mobile devices while watching television.

    By Yahoo!,

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